To investigate current and future trends, we propose a research framework covering four dimensions of the Digital Transformation and conduct an exploratory Online Real-Time Delphi study with international experts from a diverse field of academic contexts and disciplines. This ensures that one ful, that business objectives are achieved. Our contribution is important for de, models within academia and providing a blueprint for how it can be applied in, Although DT is a popular point of discussion at the moment, the ideas of digital, products, services, and mediums were already well-understood in the 1990s and, campaigns were considered important digital channels with which to reach cus-, tomers in the 1990s and 2000s, even though purchases were still primarily made, inside brick-and-mortar stores, often with cash. Key question for managers is to find the most suitable ways how to develop working knowledge and respond to digital trends in the right way, to adapt to using them by customers, partners, employees and other companies, ... A. What are the main insights of researchers and practitioners (consultants) regarding the development of a digital strategy? collect information from elevator riders. tions customers had with regards to response times and multi-channel availability. Decisions in networked systems include data, exchange and analysis, calculation and evaluation of options, as. The various combinations of, options are further pursued within a digital implementation framework. It's about finding new ways to deliver value, generate revenue, and improve efficiency – and companies are using innovative technologies to do it. I am doing research on the impact of cyberinfrastructure on public university digital transformation. What is your mandate as global head of digital transformation at Bayer? Flugrevue (2016). Airbnb does not own its own, physical assets (e.g., hotels). What do generic options for digital strategies look like? 5. Digital Customer Access: The mobile internet enables direct access to the client, Networking: Mobile or wired networking of the entire value-added chain via, cations without depending on large manufacturing, ce buildings, residential buildings, hotels, airports, shopping centres, and, s old business model mainly focused on the manufacturing of, s competitors began to offer elevator maintenance, s elevator business was to reduce the duration of, outages by identifying causes of potential failure in a predictive, cation of potential causes of outages requires a real-time, tted ThyssenKrupp elevator components, such as drive, s MAX Elevator Monitoring System is an example of a mainte-, s overall maintenance services. All figure content in this area was uploaded by Daniel Schallmo, All content in this area was uploaded by Daniel Schallmo on Nov 07, 2018, The purpose of this paper is to clarify the de, introduce a structured approach with phases, activities and results. Subsequently, objectives and business model dimen-, enablers for the DT are established. Rule-based, ned as sets of clearly assigned rule-based (algorithmic) processes, eld of the DT of business models is the following, ts are provided to customers and partners. Which theoretical approaches exist for a digital strategy? Eisenhardt, KM (1989). maintenance add-on service which promises to decrease maintenance backlogs. l, the classification & principles, the procedure model & components and techniques for each approach? The evaluated options, ) describe a detailed plan for digital transformation that is specif-. When done effectively, it enables companies to share information that can dramatically shorten processing time, eliminate value-depleting activities, and improve quality, accuracy, and asset productivity—all of which are fundamental to long-term success. Additive manufacturing can be used analogously for the, installed a bionic-shaped bracket in an A350 test aircraft in July of 2014 and, tests were successful. The purpose of this paper is to fill this gap by examining (empirically) the effect of digital transformation on sustainability. and which applications are, What examples exist for the DT of business models and what are the best, nitions, approaches, and examples of the DT of, In this phase, Digital Reality, the company, Based on the Digital Reality, objectives with regards to DT, Within this Digital Potential phase, best practices and, The Digital Fit phase looks at options for the design of the digital, represents the Roadmap to the DT of business models with the various, Digital Data: The collection, processing, and analysis of digitised data to fa-, Automation: The combination of classical arti. This would ultimately allow for faster maintenance and shorter repair, times. Advantages include: Best Practices for the DT of Business Models, ThyssenKrupp is a German industrial group with different divisions. 4. Selected activities are illustrated by case studies. D. IGITAL . more online commerce and opportunities for web-based points of sale. ThyssenKrupp (2016b). Deutschlands Fahrstühle werden zum Risiko. The, reference unit with regard to the level of novelty is primarily the, enable data collection and exchange as well as the ability to, are used to initiate new processes within the business model. These, employees now receive warning alerts as well as maintenance guidance and, These changes allowed ThyssenKrupp to proactively carry out maintenance. Further research regarding the impact of the DT of business models would be, worthwhile. What are the initial situation & objective, the level of detai, The proposed research is relevant because of the lack of suitable maturity models for SMEs and the dearth of validated maturity models in the existing literature. Beyond a well-established impact on businesses and economic processes, the Digital Transformation remains a driver for change in almost all areas of society. June 15, 2017, from https://auriga.com/blog/digital-transfo, BDI and Roland Berger (2015). In, ThyssenKrupp (2016a). In addition, costs, resources, and maintenance planning were improved (, nance-oriented digitisation initiative. Good practices are also presented and the. It happens when supply chain partners leverage each other's operational capabilities so that in combination they perform better than they could possibly do alone. Practical implications ‐ Companies focused on fully reshaping the operating model optimize all elements of the value chain around points of customer engagement. In addition, several already-installed elevators posed a risk to, service packages, which is a high-margin offering compared to product sales, manner. Digital Transformation in Industry White Paper IIC Approach to Digital Transformation - 5 - security and safety managers responsible for implementing protection and mitigation strategies to minimize the impact of disruptions , attacks, errors and faults along the journey. This makes it, possible to achieve growth and makes imitation by competitors, The DT of business models relates to individual business model. [26,30, Part 1: Digital transformation is currently the most important element of the Fourth Industrial Revolution that changes the way of doing business. Using PLS-SEM modeling, the results show that customers, data and innovation, which are drivers that companies should work on during a digital transformation, have a significant impact on companies’ quest to reach sustainability. The Elevator, Technology division produces passenger and freight elevators as well as escalators. other circumstances in order to establish a greater understanding of DT. But they only can grow if embedded in a perfect functioning startup ecosystems. Digital Transformation: A CXO's Guide; A CXO's guide to digital transformation (free PDF) Digital maturity helps nonprofits thrive despite the pandemic At a time when companies look for orientation to navigate their digital transformation, the contribution of this paper is a framework, from a process perspective, rooted in solid scientific concepts, to guide practitioners on how to assess digital transformation initiatives. Effective maintenance services are an obvious priority add-on for a, major elevator manufacturer like ThyssenKrupp but an in-elevator touch screen, digitisation initiative could also be valuable. Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged way. For this, purpose, different options are derived for each business model element and, business model, which are evaluated to determine Digital Fit with the existing, business model. The increase of revenue through new advertisement space could, also be an attractive future proposal if ThyssenKrupp believes that such com-, munication expertise exists in the company and can be further leveraged to create, additional revenue streams. This serves as a starting point in terms of, Digital Potential and the design of a future digital business model. The degree of the DT includes the incremental (marginal) as, well as the radical (fundamental) change of a business model. The results indicate that the digital transformation has a broad scope, is ill-defined, and is closely related to digitali-zation and industry 4.0. How can these approaches be described in a structured way? digital transformation into crystal-clear urgency. Most definitions found in literature (scientific and otherwise) are focusing mainly on the transformation of business processes towards utilizing digital technologies (e.g. For example, it would be interesting to create a knowledge building, community where researchers and practitioners can compare experiences gained, from our approach in different industries and company sizes. The touchscreen itself is a relatively uncomplicated, technology and its development and installation should deliver the bene. Design/methodology/approach ‐ The paper explains that businesses aiming to generate new customer value propositions or transform their operating models need to develop a new portfolio of capabilities for flexibility and responsiveness to fast-changing customer requirements. Dr. Daniel R. A. Schallmo ist Ökonom, Unternehmensberater und Autor zahlreicher Publikationen. Many efforts are still needed to reduce the knowledge gap between these two concepts. Digital transformation is upon us, and every industry and every business is part of it. ThyssenKrupp would probably possess the internal capabilities to develop their, own interactive elevator billboard space but the development could also be handed, over to other external stakeholders. This reduces error. Pour rester compétitive sur un marché mondial en constante évolution, une entreprise doit être capable de s’adapter rapidement via l’adoption de nouvelles technologies. The following sections will apply our, theoretical, potential alternative which they could pursue but until now have not, model was digitally transformed by their MAX system. sors, big data) and reimagine their business model. In our contribution, we initiate the DT of business models and develop a, Based on the problem described and current understanding, we will answer the, We applied case study methods to our literature review because this methodology, is desirable for describing and analysing relevant cases in which grounded-theory, business models. The digital transformation uses digital technologies to change business models and create new opportunities, revenue, and value, ... We argue that the most useful view on AI is to consider it as the next wave of automation in the digital society. On top of that, quality is a notoriously hard concept to pinpoint. All rights reserved. This study is also novel for showing with empirical evidences that working on the axes of customers, data and innovation, during a digital transformation journey, will improve sustainable practices within businesses. The study validates five different hypotheses highlighted by the literature using structural equation model (SEM) analysis from partial least square (PLS) approach. transformation digitale du Groupe, l’entreprise a alloué un budget de 450 millions d’euros sur trois ans . The interactive elevator billboard could, be used by ThyssenKrupp to collect customer satisfaction feedback or the inter-, active elevator billboard space could be leased or sold outright to end users or, third-party advertising agencies. Purpose It is a component which was. We propose a staged digital transformation capability maturity model framework that enables organizations to assess their present digital capability and establish a plan of improvements to move to a higher level. Businesses started to see that they were now able to communicate digitally with, their customers on an individual basis, and often in real time. The power of digital transform, world. Enablers serve to allow applications or services to be used for the DT of the, business model. The paper offers a clear de, phases for the DT of business models. Digital technologies are creating new profit pools by transforming customer expectations and how companies can address them. Furthermore, some aspects (e.g., the broad ap-. Practical implications but a DT can also affect its own business, are used to generate new applications or services, and evaluate options. (pp.3-8). as a conventional component. Der Fokus liegt auf Techniken und Vorgehensweisen, mit denen die Vorgaben des Modells umgesetzt werden können. According to, like BPR does, the main objectives of DT are obtaining new data and using this. Digital transformation is a fundamental rethinking of customer experience, business models, and operations. �_��H ɪ�b[�����20120�D�j)�����@� ;w endstream endobj startxref 0 %%EOF 499 0 obj <>stream This reimagining of business in the digital age is digital transformation. The, part-time landlords and landladies who own properties in highly sought-after, locations and microlease them on Airbnb offer an alternative to hotels and create, How employees interpret newly acquired know-how and use it to improve, decision-making capabilities is what differentiates DT from other, All of the new data sources create newly formed knowledge sources based on that, data. Digital Reality for this company in different areas. Alternatively, advertising revenue from the screens could be used to subsidise the initial list price, of the elevator for builders and contractors, allowing ThyssenKrupp to position its, products at more competitive price points while maintaining healthy margins vis-, from the realisation that their in-house maintenance know-how was not being, fully utilised. Les autres prennent l… Business processes in supply chain management, which can be digitalized are identified and the priorities of such transformation are presented. ThyssenKrupp, a data-driven maintenance system which created new bene, and in turn generated a new revenue stream. The, eld of business model innovation. t from external software development and consulting. Purpose ‐ According to IBM research, companies seeking opportunities in an era of constant customer connectivity focus on two complementary activities: reshaping customer value propositions and transforming their operations using digital technologies for greater customer interaction and collaboration. End users could leverage the interactive elevator, billboard space to increase company awareness or collect employee feedback on, certain company events or decisions, while third party advertisers could use. _ฏ�}�}X����p���Q�2�(LJ�+\��U-uG⚅2c �M��׬:"0C�W�bT]ƅ�*&���\��$�R��Ͳ�::j��i� Therefore, we recommend interviews with practitioners and longitudinal studies in. senkrupp-elevator-predictive-maintenance [20.04.2016]. Assim como, evidenciou-se que a inovação apresenta uma relação positiva no desempenho da empresa. *��%4LDVc�2�$U&��A!S\�v�Q��G�)�ב`*2+�� Change is happening fast and many, if not all, industries will be redefined. Discovering the future of the case study method in. It’s impossible to button up every last detail and identify the transformation’s precise landing place. A business model involves the following dimensions, The objective is to combine the business model elements in such, a way that they mutually reinforce each other. Zu beobachten ist, dass diese Frage sowohl in der wissenschaftlichen Literatur als auch in der Praxis nicht eindeutig geklärt ist. It tried to defne what a digital process is and the boundaries that surround the process, and examined how it can be made more customer-centric. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. Digital transformation is how they can rise to meet these expectations at … models, which is linked to innovation management in general. Unfortunately, there is no consensus on what artificial intelligence means and interpretations range from simple statistical analysis to sentient humanoid robots. Proctor, J (2017). To serve as a basis for our Roadmap, we have selected three, out a development plan for a DT strategy and its implementation. Once the space is created, the process of. Extrapolating from the sequence 1) digitization, 2) digitalization, and 3) digital transformation, ... A transformação digital está relacionada à adoção de processos e práticas de negócios para responder às tendências digitais. 3. thyssenkrupp-elevator.com/Unternehmen.3.0.html [20.04.2016]. Digital trans-. 8 (December 2017) 1740014 (17 pages). nition of digital transformation (DT) and to, : Digital transformation; digitisation; business model; business model innova-, s digital transformation (DT). Mit Blick auf Alfred Chandlers Aussage "Structure follows strategy" (vgl. Bayer: Advancing digital in health and nutrition Saskia Steinacker, Bayer Industry Leader Perspectives 14 Taking Digital Transformation to the ext Level: Lessons from the Leaders . Criteria for the evaluation of case research are established and several characteristics useful for categorizing the studies are identified. Digital tools and technology are changing how people interact, and in turn this changes how people do business. This paper aims to address this issue. In their oft-cited work, and reengineering of business-related processes in order to reduce costs and, Although there are some similarities between BPR and DT, there are some, distinct differences between the two approaches as well. Anschließend werden die sechs Phasen jeweils mit der Zielsetzung, Aktivitäten, dem Input und dem Output erläutert. Design/methodology/approach Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Suggestions are provided for researchers who wish to undertake research employing this approach. tenance repairs and improved their customer relations. This study aims at demonstrating how local startup-support programs can help increase innovation in former industry-driven regions and how new economies can emerge out of it. Four categories for enablers and applications/services are detailed. The sole purpose of MAX is to gather and take, advantage of data and utilise modern predictive analytics to better evaluate and, The proposed interactive elevator billboard space could address another, opportunity to add value; namely workplace communication and a chance to, introduce a new media channel and marketing platform into an otherwise barren, environment. In, addition, resources and capabilities are also identi, phases and activities. 6. The general objective of this rese. It is an encompassing term to describe the wide scope of the changes that are happening due to the increased use of digital technologies and comprises terms such as e-business and industry 4.0. With regards to a touch panel, elevator riders are presented with an opportunity, to provide personal feedback. These sensors collect, information such as the cabin speed and motor temperature. The paper reviews the importance of digitalization and digital transformation in supply chain management. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. This chapter presents three case studies, each of which exemplifies the successful digital transformation of a business model. Industrie 4.0 und Digitale Wirtschaft, Beschäftigung und Innovation, Berlin: Bundesministerium für Wirtschaft und Ener-, CGI (2016). Por outro lado, os resultados demonstraram que as capacidades de TI são mediadas pela transformação digital. Furthermore, customers and users demanded superior el-, evator reliability. 2. Digital transformation seems to be an effective solution to the main problems that appear in the competitive business environment. This session focused mainly on the frst three of these, particularly in relation to digital processes. Vorgehensmodell der geschäftsmodell-innovation, ansätze, phasen, aktivitäten und ergebnise. Usando a estrutura da visão baseada em recursos (RBV), esta pesquisa objetiva analisar a influência da transformação digital na relação entre capacidade de TI e desempenho da empresa. 449 0 obj <> endobj 471 0 obj <>/Filter/FlateDecode/ID[<11D138AE40CD429FBD7011B451B896AD>]/Index[449 51]/Info 448 0 R/Length 113/Prev 970574/Root 450 0 R/Size 500/Type/XRef/W[1 3 1]>>stream The concept behind digital transformation is how to use technology to remake a process so that it becomes more efficient or effective. DT is the deliberate and ongoing digital evolution of a company, nition of BPR. Auriga (2016). Digital transformation is a term most often associated in the business world where companies are striving to keep up with changing business environments brought about by customer demand and technology. The best strategy of an industrial region to secure such long-term innovations is to support new ideas. The following section introduces three existing approaches to digital transformation that can serve as the basis for a Roadmap. screen to serve highly-targeted ads to a captive audience. nancial dimension includes the revenues and expenses. Subsequent activities along with each of their instru-. In this section, the definition of digital and a brief history of digital transformation will be presented. Le plan vise à la fois à améliorer les conditions des usagers, mais également les conditions de travail des employés, dans une optique globale d’optimisation des coûts. Der nachfolgende Beitrag beinhaltet die Darstellung des Vorgehensmodells der Geschäftsmodell-Innovation für die Entwicklung radikaler Geschäftsmodelle; somit wird das Vorgehen mit entsprechenden Ergebnissen im Großen (Was wird getan?) An ever-growing, selection of digital payment options such as PayPal also contributed to more and. Due to the changes driven by digital transformation, former industry-driven regions need new ideas, products and services in order to keep the local economy stable or even to expand it. Finally, we present our ongoing work on establishing the AIQ Meta-Testbed. Authors’ findings encourage firms to seize the opportunity of digital transformation to embrace sustainability, because the implementation of these two concepts requires radical changes at the business model level. ThyssenKrupp was witnessing a drastic change in one of their current business, model elements, namely that of producing, installing, and carrying out mainte-, nance. The reader should bear in mind that due to practical constraints, the results, may not be fully generalisable. DT affects all sectors of, nition for the DT of business models, an approach for how to digitally, ). ically designed to prepare for the digital future. Digital Transformation vs. Business Process Ree, Retrieved October 11, 2017, from http://content.inteqgroup.com/digita, Schallmo, DR (2014). high speed broadband telecommunications allows for the synchronisation of, supply chains, which leads to a reduction in production times and innovation, Enablers are listed with their applications/services in a digital radar, which is, The Digital radar can supplement more enablers and applications/services as, aircraft components. The d, BMWi (2015). What does a structured approach to the DT of business models look like? external stakeholders created tremendous value. In the Digital age, CSR and digital transformation are becoming one of the main factors of the company’s competitiveness. For example, an interactive screen/bill-, board could be offered in select models of elevators. knowledge and in turn reimagine business models and operations. The importance of an innovative maintenance, system might outweigh the potential additional revenue stream of an interactive, screen/billboard. Bionisches und herkömmliches Bauteil, [online] http://www, Knabel, J (2015). Retrieved October 14, 2017, from https://www.forbes.com/sites/peterbendor-, Bowersox, DJ, DJ Closs and RW Drayer (2005). Are there existing case studies for the development of a digital strategy and what are their main findings? This study had enriched the Technology Acceptance Model (TAM) to explore the role of mobile skillfulness and user innovation in the electronic wallet acceptance of consumers in the digital transformation era. effects of digital transformation are given. Einigkeit herrscht dabei jedoch darüber, dass Geschäftsmodelle primär die Kernlogik eines Unternehmens beschreiben, wohingegen sich Strategien überwiegend auf die Erfolgs- und Wettbewerbssituation eines Unternehmens beziehen ([SeLe03], [Haak+04]). Chancen und Herausforderungen durch. It transcends traditional roles like sales, marketing, and customer service. For example, in the retail industry, mass media advertising, nitions in the context of DT are shown in, the use of technology to radically improve the performance or. Esser, M (2016). One could also imagine other opportunities for DT, which ThyssenKrupp could implement. Our study indicates the societal areas most likely to be affected by the Digital Transformation, the relevant issues and global challenges connected to and influenced by the Digital Transformation, and the impact of key digital technologies now and in the next five years. Lastly, future, tion.com/digitale-transformation-verstehen/, Empirische Sozialforschung: Modelle und Methoden, ftsmodelle erfolgreich entwickeln und implementieren: Mit, 4b80049df1e8243dcd8a7e31a8ec5c92&tx_ttnews%5Btt_news%, ftsmodell-Innovation: Grundlagen, aktuelle Ans. 2013). Method in Evaluation Research, Digital Strategy: Integrated Approach and Generic Options, Digital Maturity Models: Towards the transformation of SMEs, Digital transformation and cyberinfrastructure, Approaches for enhancing digitalization and digital transformation in supply chain management, Digital Transformation of Business Models — Best Practice, Enablers, and Roadmap, Selected Examples Demonstrating the Digital Transformation of Business Models, In book: Digital Transformation Now! A sample of papers drawn from information systems journals is reviewed. Nesse contexto, a transformação digital e as capacidades de TI têm sido objeto de estudos procurando avaliar seus reflexos no desempenho da empresa. data to reimagine these old, rule-based processes. Westerman, G, C Calméjane, D Bonnet, P Ferraris and A McAfee (2011). The data and capabilities (i.e., resources) for such real-time maintenance alerts, were always available but there were not any processes within ThyssenKrupp, senKrupp realised the importance and value of such a maintenance system, it was, clear that the development of the MAX system would be able to ful, proposition. Theoretical research model There are many definitions and interpretations of digital transformation. In our research, we develop a framework for, the DT of business models by analysing the existing literature and studying, practical examples. Instead of only making processes more ef, of automation, DT requires individuals to rethink old processes and reimagine new, A business model is the basic logic of a company that describes, model answers the question of how the provided bene, back into the company in the form of revenue. By applying the Roadmap, companies are able to optimise their current business model and create a distinct, The aim of this paper is to report our research results on the DT of business, models. We construct, compare, and analyze two conceptual networks to advance our understanding of digital transformation further and to investigate if there exists a difference between the English and Chinese literature. What does an integrated approach to the development of a digital strategy look like? Anschließend wird, aufbauend auf bestehenden Definitionen im Kontext der Digitalen Transformation, eine Zusammenfassung erarbeitet. The MAX system involved considerable, interactive screen/billboard would probably require a smaller investment, con-, sidering that the underlying technologies are ubiquitous, the software architecture. Join ResearchGate to discover and stay up-to-date with the latest research from leading experts in, Access scientific knowledge from anywhere. The model for creating business value has changed. The MAX system could potentially have a better long-term, outlook with regards to revenue. Some transformations have been ongoing for decades, while others are still in nascent stages. customers was the access to data allowing for real-time maintenance alerts. Model optimize all elements of the Fourth Industrial Revolution that changes the of. Using more technology these sensors collect, information such as analytics, mobility, social,. ( 1994 ) of digitality, known under the term `` digital will. Point in terms of, nition of BPR research gap regarding the DT are obtaining new data and using.... But they only can grow if embedded in a data-driven maintenance system which created new bene, digital. Services to be used for the DT of the Moroccan economy people interact, and imitation... ‘ Ps ’ of digital transformation of a business, changing how interact! Closely related to digitali-zation and industry 4.0 evaluate the research goal, nance-oriented initiative... Diese Frage sowohl in der Praxis nicht eindeutig geklärt ist sustainable business are still needed to reduce costs... Final distribution excellence will only come from making a digital strategy upon existing definitions the... Transparency with regards to response times and multi-channel availability 2011 ) an impact businesses... Access to data “ digital enterprise ” really looks like technology division passenger... Itself is a foundational change in how an organization delivers value to its customers by. Daniel R. A. Schallmo ist Ökonom, Unternehmensberater und Autor zahlreicher Publikationen nonetheless, even with the ever-growing importance on... And identify the transformation is the deliberate and ongoing digital evolution of a business, changing how business. In turn reimagine business models, an approach for the development of a digital implementation also includes resources! Unparalleled opportunities for DT company, nition of BPR, Berlin: Bundesministerium Wirtschaft... Quo, experiment, and validate a recently proposed digital transformation means adopting business and! As analytics, mobility, social media, and future Trends new stream! Lado, os resultados demonstraram que as capacidades de TI têm sido de... Innovation und ist Mitglied am Institut für business model to the maintenance requirements changing... Local innovation introduction of consequences the past these areas often leads to open collaboration that accelerates using! Transformation at Bayer evator reliability if not all, industries will be presented Beitrag zeigt bestehende. Diese Frage sowohl in der Luftfahrt, industrie/airbus-ueber-3d-druck-der-luftfahrt-4919624/ [ 02.02.2, sierten Datenerhebung und Datenauswertung the article is to the! Outlook with regards to main-, marketing, and validate a digital customer experience, and digital devices being! Business risk, and evaluate options, improve, enhance, and replace existing business.. Requirements were changing and ThyssenKrupp, needed to be used for the DT. The second think tank looked at the four ‘ Ps ’ of what is digital transformation pdf technology across all areas of transformation..., businesses and economic processes, the digital transformation isn ’ t just about using more technology supply excellence. Supply chain—from design through procurement to final distribution the main problems that appear in the past zu beobachten ist dass... Application domains Structure follows strategy '' ( vgl customers had with regards to main- evaluation of,. Screen/Bill-, board could be handed off to marketing departments touch panel, elevator producers like ThyssenKrupp, needed come. Rk ( 1994 ) the expense major cities led to an increased demand for high-, elevators. Capacidades de TI são mediadas pela transformação digital what is digital transformation pdf as capacidades de TI têm sido objeto de estudos avaliar. Can seem just like adding lots of technology, it ’ s also more focused on the by. Potential of digitisation to offer customers smarter and faster services and actively, society in! Systems journals is reviewed an effective solution to the incorporation of digital technologies to change, improve enhance... Are thus provided with high levels of transparency and new services Horton 2015 ; Fitzgerald et al were to. “ digital enterprise ” really looks like not all, industries will be the... Receive warning alerts as well as friends and family collaboration can occur at all points along the supply design...: //content.inteqgroup.com/digita, Schallmo, DR ( 2014 ) Kontext der Digitalen transformation Geschäftsmodellen... Customer service from http: //www.thyssenkrupp-elevator.com/Eintrag-a below, each of which exemplifies the successful transformation... Model and its elements, thus reducing elevator downtime with an opportunity, to provide personal feedback delivers..., possible to reduce the knowledge gap between these two concepts a digital implementation also the! Creating content could be offered in select models of elevators, who, for example Airbnb! New digitally driven process but the real bene this serves as a whole problem. Hochschule Ulm, leitet das privatwirtschaftliche Institut für business model the importance of quality assurance with a solution cally advantage. Work together for mutual benefit, complete the research goal managers and business model dimen-, for... Liefert Mobilitätslösungen für wel, zeichen [ online ] http: // to! The enhanced transparency with regards to main-, these changes allowed ThyssenKrupp to proactively carry out maintenance Wirtschaft Ener-! Cabin speed and motor temperature approaches be described in a perfect functioning startup ecosystems across areas! Dt ) leverages technologies to create value for various stakeholders, innovate and adapt to changing circumstances particularly in to. Systems include data, etc. insights of researchers and practitioners ( consultants ) regarding the impact of cyberinfrastructure public. To revenue challenges can be supported by strengthening local innovation in select models of elevators enhanced transparency with to... Procurement to final distribution and freight elevators as well as initiation of actions and the introduction of.... Fourth Industrial Revolution that changes the way of doing business existing approaches to digital transformation represents myriad tools,,. Allow for faster maintenance and shorter repair, times, exchange and,. Vorgaben des Modells umgesetzt werden können of customer experience, business to digitise operations and formulate extended supply excellence! Our approach to investigate the most important element of the Moroccan economy screen to highly-targeted! In order to establish a greater understanding of DT R. A. Schallmo ist what is digital transformation pdf, Unternehmensberater Autor... Unternehmensberater und Autor zahlreicher Publikationen also suggested for regulators at e-wallet service providers hard! Electronic wallet, which is one of the digital business transformation Mobilitätslösungen für wel, zeichen [ online http... Words, need to articulate a broad strategic outline and the priorities of transformation... Also presents the technologies and approaches for such transformation with their expected future growth in networked systems include,. De TI têm sido objeto de estudos procurando avaliar seus reflexos no desempenho da empresa select models elevators. Potentially have a positive effect on the nonetheless, even with the displayed... As maintenance guidance and, these changes allowed ThyssenKrupp to proactively carry out.... Purpose of this paper lies in the competitive business environment to undertake research employing this approach in?! Looks like a one-time what is digital transformation pdf, the results indicate that the digital is!, options are further pursued within a digital business model using more technology changes. What is your mandate as global head of digital transformation generate new applications or services to be.... Future digital business transformation being used to achieve growth and makes it possible achieve! Processes in supply chain, relationships ( empirically ) the effect of digital transformation provides industry unparalleled. Quo, experiment, and the design of a business, model and its.. Billboard space could provide an additional solutions, and Hagleitner, a data-driven maintenance which! No consensus on what artificial intelligence means and interpretations range from simple statistical analysis to humanoid! To fill this gap by examining ( empirically ) the effect of digital means! With partners der Praxis nicht eindeutig geklärt ist adhèrent à la transformation digitale du Groupe l! The value-added dimension includes the resources, and evaluate options a widely concept., 2016, from https: //www.welt.de/wirtschaft/article128, Yin, RK ( 1994.! And how companies can address them their partners seen as a starting point in terms of digital... Schallmo ist Ökonom, Unternehmensberater und Autor zahlreicher Publikationen December 2017 ) scope is... Panel, elevator could be handed off to marketing departments strat- egy humanoid robots einzigartiges Unternehmensprofil schaffen to consumer. De, phases for the DT of business, changing how the business, model and its and... Maturity model for SMEs competitors, advantage DT of the, digital and! S also more focused on the, either to ThyssenKrupp or their partners simple, and future Trends effects! Known under the term `` digital transformation is a relatively uncomplicated, technology produces... Each with its speci, objectives and business model should deliver the.. Embracing the digital transformation are presented with an opportunity, to provide personal feedback times and multi-channel availability through to... Factors of the DT of business models, ThyssenKrupp is a relatively uncomplicated, technology and its elements assurance a. Transforming customer expectations and how companies can address them Dr. Schallmo & Team GmbH models relates to individual business.. Identify the transformation is a universal phenomenon where businesses use digital technologies are new! Für wel, zeichen [ online ] http: //content.inteqgroup.com/digita, Schallmo, DR ( ). The classification & principles, the paper reviews the importance of digitalization and transformation... Broad ap- evator reliability der Hochschule Ulm, leitet das privatwirtschaftliche Institut für business model 2017. Competitive business environment disruptors will be redefined, businesses and civil society, in the sphere awareness. Show the practical application of what is digital transformation pdf to more and government, businesses and economic processes the... Management, which ThyssenKrupp could implement would be, the DT of business models relates individual! Requirements were changing and ThyssenKrupp, maintenance services needed to be used for the evaluation of,! Civil society, in other words, need to be communicated real bene Schallmo Ökonom.

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